The value of such pages is that for such requests the most targeted customers come. Most likely, they have already tried the product of competitors and they did not like something.
Your task is to convey on the page on what parameters you are better than a specific competitor.
7. We translate pages into other popular languages
We decided not to translate the product itself, but to create pages in other languages. This decision helps to get:
users who are looking for your product in their own language, but know English and are ready to use the product in English;
Users who can satisfy their need for an English -speaking product without even knowing English.
According to our data, a very large number of non -ang -speaking users is used by the Google Automatic transmission inside our product and this is enough for them.
How to translate pages correctly:
We translate a list of English -language requests to Google Translate, which already bring traffic to the selected language;
We are looking for thematic sites in the issuance of translated requests (your competitors in this language);
We unload the semantics from Ahrefs in the found competitors, from the country from the largest number of native speakers of the selected language;
Clisterize the semantics and translate English -language content for the pages of the selected language version in Google Translate;
Add the exact entry of the keys to the previously collected semantics;
After a while, we evaluate the effectiveness of the pages and attract a copywriter for which the language is native, for the correct translation from English.
Popular requests of the Japanese version of SitecheCker.pro in the Google Data Studio report
8. We expand the semantics by popular one-, two-sides
After the Kparser.com/youtube-name-generator/ became the first in traffic, we began to look for what other pages with the entry of Generator we can create on the basis of our tool.
So, we created Domain Name Generator, Business Name Generator, Email Name Generator.
When you have enough data in Google Search Console, look for patterns for which one-, two-word Google begins to rank you faster and most. And by these words, expand the semantics.
9. We make unique pictures and infographics
Such pictures are needed to obtain links and recognition. The most difficult choice you have to make at the beginning is to brand them or not.
We decided not to brand. Such pictures are more pulled on the Internet. And accordingly, they put links more often if you take absolute numbers. In addition, when reaching the popularity of your product and blog, your brand will be recognized simply by the style of pictures, wherever they are seen.
It is important here that:
There was a single design concept;
The pictures were not just beautiful, but also substantial;
You had a designer who can quickly grab the main idea of the article and convey it with a picture. Ideas for obtaining links and traffic
You need from external sites: sales, traffic, return links, brand mention. It is in that order.
1. Blog comments
These are the very first links that we began to build. The conversion to the approval of the comments was small. But those links that we were approved mainly with good blogs, with an active audience.
How to do:
We go to all articles from the TOP-50 for search queries related to your product;
On good sites, you can leave comments even without exile, only with the name of the domain;
The perfect comment is detailed, complements the material of the article and demonstrates that you carefully read the article.
An example of a comment with placing a link to the product
2. Collection of tools
In some collections there is a form of adding a new tool, but most often you need to write the owner of the site with a request for placement.
These are natural links that are valuable for both you and the owner of the selection, as they make its list more fully.
Tools.robingood.com was one of the most valuable sites with collections of tools for us. His author, the Italian, after the publication of the instrument shared him in all his social networks and launched a wave of shair and likes among Italians.
If you need a list of similar sites, write in the comments – I’ll throw it off.
An example of one of the collections of online tools
3. Business listings and reviews of reviews
Registration in the collections of instruments and business listings becomes even more relevant with the last update of Google. Now the value of such links lies not only in reference weight, but also in the demonstration of your reputation on external sites.
We went through many sites. The most valuable of them are the following – G2.com, Capterra.com, Crosdesk.com, Trustpilot.com, Betalist.com. This also includes Product Hunt, but we were still launched on it.
How to work with such sites:
Fill the profile of your product to the maximum;
Use your customer database to receive reviews;
Use reviews on your site.
An example of issuing by request “product + reviews” after adding to business listing
4. Plugins for Google Chrome, Mozilla Firefox
Here, logic is similar to the creation of mini-products.
How to do:
We highlight in the product a small but valuable function with a good RETENION;
make a plugin that performs this function;
Carefully verify Title, Description and the icon;
translate the plugin into other languages;
We begin to pour traffic from the site and email newsletter on the plugin;
In addition to satisfied users, we get another page in the issuance.
We already have 25 thousand plugin installations. In addition, we did not expect that search traffic, which goes to the plugin, and then from the plugin to our site would be so high. As can be seen on the screenshot, almost all the language versions of the plugin are in the top according to relevant requests.
Search statistics on all language versions of our plugin in Google Chrome.
5. Interview with specialized specialists
What gave us an interview that it will probably work with you:
traffic from Google Discover;
links from blogs of specialists;
traffic on branded requests of the name, name of specialists and their companies;
traffic from social networks and telegrams of interviewed channels;