Collect and systematize the semantic core with which you have to work in the future.
Create high -quality, relevant and healthy content (not only for search algorithms, but also for customers, real readers).
Constantly publish new content and update the existing, including on external sites, increasing high -quality reference mass.
Of course, this is a very superficial description of the strategy. Each of the points includes additional blocks, each block is a list of tasks, each task is to search for solutions and ways to implement them. Just imagine that you are the owner of Netflix at the beginning of the two thousandths, when no one needs VHS cassettes, the usual business collapsed, something radically new was needed. Netflix managed to become one of the largest SAAS products. Why can’t you do it?
How SEO for SaAS differs from promoting services sites
From a technical point of view, there is no special difference in the methods of SEO-processing sites of services and SaAS. The principles are used the same. Another thing is important here-the changeability of the SaaS products themselves, their evolution. As we said at the beginning of the article, SaAS products are rapidly developing, expanding, sometimes radically changing. And each change makes its adjustments to SEO strategy.
SaAS Marketing and promotion on the network requires you flexibility, enterprise, readiness to rebuild the work strategy and its principles as soon as possible.
How to create a successful SAAS SEO-campaign
SEO for SaAS projects can be built on dozens of components. Somewhere the same tools and methods of promotion are used as for classic services of services, somewhere more original and specific. Consider some of the most relevant today.
Analyze competitors
Analysis of competitors is important in any niche, and in the SAAS segment-especially. Here you must analyze not only direct, but also indirect competitors. That is, everyone who offers a fundamentally different product, but at the same time capable of closing the needs of your audience.
For example, you create a video service with a screen of a screen. This is a convenient tool for remote work. Direct competitors are obvious: Zoom, Skype, etc. But there are also indirect ones. For example, the same Telegram. A product of a completely different type, but you can also call video links and include a screen demonstration here. We get an indirect competitor.
Divide the product into mini-products
If your SaAS product can be divided into mini-products, we recommend that you do it. Then you can cover a wider audience, which, for example, does not need a comprehensive solution. At the same time, expand the semantics for SEO process.
A good example in this regard is products from Adobe. As a client, you can purchase all Creative Cloud applications or choose cheaper subscription plans that include only the options you need. For example, Lightroom and Photoshop for photographers, Adobe XD, Photoshop and Illustrator for UX/UI designers.
How to create a successful SAAS SEO-campaign
Create mini-products close in the subject
Sometimes a reasonable move will be the creation of additional mini-products that are suitable for your topic. If you do not move away from Adobe, then here you can mention Photoshop Express or Lightroom Mobile – cut versions of the main programs for smartphones, free or conditionally free.
When creating mini products, it is important to follow several rules:
Make sure that they have a semantics.
Evaluate the volume of work, calculate whether the development will be financially justified.
Determine how close these products are to your main one.
If you doubt that the mini-product will be in demand that you can promote it, that it will really be connected with your main offer, it is better to abandon this idea.
Create mini-products based on API other products
Sometimes you can simplify your life if you use ready -made API, which is in the public domain. You will save money on development, offer the audience a new product and at the same time you can improve SaAS SEO.
An interesting example begs here. As you know, in Telegram you can send files to yourself. In fact, this is an endless storage of information, but not the most convenient. Telegram is a messenger, not an analogue of Google Drive or Dropfiles. But the craftsman Pato05 created on the basis of the telegram the Uploadgram platform – an unlimited file organizer that connects the messenger server. However, he did not violate the rules for using the Telegram API.
Find other methods of using the product
Sometimes you need to learn how to look at your product wider. If he has alternative or additional methods of use, tell us about them. Then you will demonstrate its advantages and simplify life to users. Of course, sooner or later they themselves will find additional ways to use your product, but why spend their time?
The previous example with uploadgram fits here perfectly. The developer not only created his own product based on the existing API, but also showed a completely new way of using Telegram capacities.
Create comparison pages with competitors
Well, if you know what your product is better than competitors’ offers. Why not convey this information to potential customers? Clearly, open and understandable. In addition, an additional page with comparison is also the search traffic that it will lead.