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SEO for SAAS products: how to compete with search results giants

SaAS or Software as a Service – a model of the service license for subscription software. Most often, similar software is on the servers on the network. The user gains access to the service through a browser or by API, and the service provider is entirely engaged in its support. Simply put, the SaAS model allows the client to work with a ready -made solution online. The user simply pays for access and gets a ready -made tool as quickly as possible. In today’s material, Ivan Pali from Boosta will tell you how they with the team attract traffic to their own SAAS products: SITECHECKER-Service for analyzing the site for technical errors; Copywritely – content analysis service; Kparser – Parser of Search Hipples. For 2 years of work, the team got impressive results. Products compete with the giants of the SEO-tools industry: Semrush, Ahrefs, Moz and Backlinko. The total traffic has already exceeded 300,000 unique users and continues to grow, and the number of exile donors of more than 2 thousand.

Divide the report into 3 parts: creating content, obtaining traffic and linkbuilding. Let’s move on immediately to specific steps. Imagine that you took the product, studied competitors, sparked their semantics and recorded the main pages in English. These are classic steps. The question is how to expand the semantics. Getting traffic division into mini-products The first method is to divide your product into mini-products. At one point, we noticed that users do not analyze the pages not entirely, but their specific parts: meta tags, H1, Title and Description. We added villages based on this data, and Google began to rank them well. For example, it was with Favicon Checker ’Om: we initially made an information land, added a tool and saw a push traffic. You can add such mini-tools to the first screen, in the middle of the article or combine them with the content of How-too. And you can generally do only one to and leave Title, H1 or Description.

The main value of such pages is that the user satisfies his intent, simply getting some kind of answer from the tool. He does not always need to read content. Similar answers can be generated in English, and then scale them in other languages. Creating mini-products based on API many Tulas who have API pay great attention to the quality, accuracy and volume of their data, but often forget about design. If you work in this direction with the same data, you can easily overtake competitors. For example, this is what we did with the Traffic-Checker Landing. In this case, you need to be careful. After receiving traffic, we analyze statistics on conversions and profits. After all, the API will most often have to pay. Even if the landing is in the top, you need to constantly analyze whether it makes a profit. We will analyze other options for using the product using the example of a KPARSER search readers. First, he was in the top on the keys of the Key-Word Generator and Key-Word Suggation Tool. At some point, we noticed that the site is well ranked in the words related to YouTube-the YouTube Key Word Tool landed perfectly. We wondered what else people can look for? As a result, we noticed a great demand for YouTube Name Generator.

It turns out that many beginner YouTubeers want to create channels, but they cannot come up with their own name. It’s a bit strange. How can search tips help to come up with a brand-nim? Therefore, we went a little further. Our product did not just teach YouTubers to come up with a brand. He explained in detail how to use this data. The idea worked. Now this is our most popular product. Next, experiments with Domain Name Generator and Business Name Generator began. They were also successful. It is important that you look at your product from different sides and try to understand how it can be used. Comparison with competitors for sure your product has competitors. They do not suit many users, and users will look for an alternative. Such queries have a small volume, but the hottest target audience. She had already taken advantage of the tool and remained unhappy with something.

This is the warmest client and you can satisfy him. Show your advantages and reflect it in your content. Do not forget about small competitors. Analyze the sites with good potential and copy their chips. When they grow, traffic on your landing will also grow. Translations into popular languages ​​take our pages in English, which are ranked according to certain requests. We collect keywords and translate them to Google Translate. Next, we determine which of the competitors is ranking these keys in other languages. We determine the best sites, go to Ahrefs and unload semantics through them. Using Google Translate, we translate our English -language content and add the exact entry of these keys. We analyze the working pages and give them to the work of the neutrum to Ruter.

Ways to improve the content of pictures and infographics at some point we generated 20 articles and decided to make cool pictures. Cool – it’s not just beautiful. The image should transmit and supplement the essence of the article. To do this, you need to set the task of the designer well.

Users often refer to cool images. You can demand to put down links to your site. The authority of the site and the recognition of the brand will only grow. How to fully use the text ranking of sites? -tells the SEO expert Arthur Latypov editorial policy to introduce uniform rules for creating content at the start of the project. First, accumulate a critical mass of materials. But when the struggle for the top begins, and the blog will develop by industrial scale – introduce an editorial policy. Otherwise, copyright managers and content managers will write materials in different ways. Each time, new indentations, inconsistent with Hzagolovs and endless footcloths of the text. All this will lead to chaos.