It should be mini products:
by which there is a semantics;
will take little time from your developers;
Close in the subject with your main product.
An example of our mini -product that is not an integral part of the main product
4. Create mini-products based on API other products
This item is similar to the previous one. But here you need more investments by a sales manager and designer than developers.
It is important to realize that there are a lot of ways to use and visualize the same data. And the market leader with the best data in any niche does not always represent them in the best possible way.
An example of our attendance testing tool based on an API of another product
5. Looking for other ways to use the product
At some point, we noticed that our YouTube pages cluster works well on kparser.com. I looked for what other YouTube pages have competitors who are not related to our product at all.
The YouTube Name Generator cluster was very frequent and low -competitive. Thinking how to tie our product and the solution of this user’s need, created this page.
Now this page is the first in traffic and in the top three of the best in reverse links.
The instruction is simple:
Collect the list of the most impossible ideas than the product can still be useful;
Explore the content of other products that do not yet act as your competitors;
Make a couple of experimental pages;
If something worked, maybe you opened another large niche for your product.
Page statistics kparser.com/youtube-name-generator/ in Google Search Console
6. Create pages of comparison with competitors
The value of such pages is that for such requests the most targeted customers come. Most likely, they have already tried the product of competitors and they did not like something.
Your task is to convey on the page on what parameters you are better than a specific competitor.
7. We translate pages into other popular languages
We decided not to translate the product itself, but to create pages in other languages. This decision helps to get:
users who are looking for your product in their own language, but know English and are ready to use the product in English;
Users who can satisfy their need for an English -speaking product without even knowing English.
According to our data, a very large number of non -ang -speaking users is used by the Google Automatic transmission inside our product and this is enough for them.
How to translate pages correctly:
We translate a list of English -language requests to Google Translate, which already bring traffic to the selected language;
We are looking for thematic sites in the issuance of translated requests (your competitors in this language);
We unload the semantics from Ahrefs in the found competitors, from the country from the largest number of native speakers of the selected language;
Clisterize the semantics and translate English -language content for the pages of the selected language version in Google Translate;
Add the exact entry of the keys to the previously collected semantics;
After a while, we evaluate the effectiveness of the pages and attract a copywriter for which the language is native, for the correct translation from English.
Popular requests of the Japanese version of SitecheCker.pro in the Google Data Studio report
8. We expand the semantics by popular one-, two-sides
After the Kparser.com/youtube-name-generator/ became the first in traffic, we began to look for what other pages with the entry of Generator we can create on the basis of our tool.
So, we created Domain Name Generator, Business Name Generator, Email Name Generator.
When you have enough data in Google Search Console, look for patterns for which one-, two-word Google begins to rank you faster and most. And by these words, expand the semantics. But remember that the semantics of market leaders will not necessarily be exhaustive. For two reasons:
There is always a valuable semantics that Ahrefs, Semrush, Similarweb services are not seen.
There is always a valuable semantics by which your competitors are not ranked.
2. Divide the product into mini-products
We did it too late. And it was necessary to start with this. The first year, our main product was the SEO tool analysis tool.
This analysis consists of many checks. Each of them is of separate value for users. And users are looking for each separate check in Google.
The value of such pages consists of four parameters:
There is no need much content to start ranked;
below competitiveness by keywords;
It is easy to make the same pages in other languages;
High conversion to the next step.
An example of our mini-product, which is a component of the main product
3. Create mini-products close in the subject
It should be mini products:
by which there is a semantics;
will take little time from your developers;
Close in the subject with your main product.
An example of our mini -product that is not an integral part of the main product
4. Create mini-products based on API other products
This item is similar to the previous one. But here you need more investments by a sales manager and designer than developers.
It is important to realize that there are a lot of ways to use and visualize the same data. And the market leader with the best data in any niche does not always represent them in the best possible way.
An example of our attendance testing tool based on an API of another product
5. Looking for other ways to use the product
At some point, we noticed that our YouTube pages cluster works well on kparser.com. I looked for what other YouTube pages have competitors who are not related to our product at all.
The YouTube Name Generator cluster was very frequent and low -competitive. Thinking how to tie our product and the solution of this user’s need, created this page.
Now this page is the first in traffic and in the top three of the best in reverse links.
The instruction is simple:
Collect the list of the most impossible ideas than the product can still be useful;
Explore the content of other products that do not yet act as your competitors;
Make a couple of experimental pages;
If something worked, maybe you opened another large niche for your product.