There are still ideas that I have not checked in my skin, but which, according to competitors and personal sensations, will give a good result.
1. Product Hunt
In the articles that I studied on the Product Hunt is striking the small efficiency of this site in terms of sales. But if you can get a good link and traffic with small costs, why not do it. Moreover, the checklists in preparation are already full.
So, we plan to soon launch the campaign on the Product Hunt. Add friends and write to me if you need to vote for your product.
Here I like the example of the Tim Soulo blog and the very idea of publishing valuable and interesting articles by which it is difficult to choose good semantics and therefore it is better not to publish them on the site blog.
As far as I know, the secret of coverage is not only in cool content, but also in the ability to obtain the approval of the material in the community The Startup, which includes more than 600 thousand subscribers. If anyone has interesting experience and recommendations on Medium, please share in the comments.
As for the user, I don’t like Twitter. But when you begin to seriously work with English -speaking sites and communicate with foreign experts, you see that this is a huge part of the life of Angloon. The activity of both a person and the company on Twitter usually looks like a good tone.
To be able to optimize the video for YouTube and turn it into a constant source of traffic is far from the same thing. Yes, you can transform part of your text materials into the plot for the video.
But regular shooting, installation, design and distribution of the video will take so much time that for noticeable results you will need to highlight a separate person for this. And yet you have to go there.
Video content simplifies the perception of information for the user, demonstrates your face and thus causes more confidence in the product.
Once on Facebook, I wrote a Tom Hunt, a marketer who builds content marketing for business only on the basis of podcasts. Having examined this issue, I learned that this is a separate large traffic canal, which also requires a lot of time and money for buildup. We have not yet tested it, but if we try, I will share my experience.
All of the above ideas and instructions are not an exhaustive list. We are constantly testing new sites and ideas for content, but we do not continue to work on each of them.
If I had such an instruction at the beginning of the journey, I would achieve results 2 times faster. But there is another nuance.
You need money for the constant growth of organic traffic. If you do not have external investments, then you can get them only by successfully converting the flow of users that you have attracted with the first efforts. Therefore, you cannot be successful in SEO at a long period of time without success in marketing and product management.
I will be glad to your questions and recommendations that I spoke above.
SEO GADE: How to optimize the site in 2022
What is the SEO-optimization of the site in 2022? Sometimes even experts working in Internet marketing are difficult to answer this question.
Over the past 10 years, algorithms by which search engines (PS) have been ranking sites are regularly updated. They added new elements and factors on which sites are evaluated.
In order to really understand how to improve the site in the direction of search optimization, in addition to deep knowledge of the theory, a lot of practice is required-dozens (and even hundreds) of sites, preferably in various topics that went through the hands of an experienced SEO specialist.
We have collected our entire practical experience in promoting sites and made up a huge Hyde on SEO optimization. After reading it, you can finally decide – to take up promotion yourself or entrust it to those who do this regularly and in practice proved the effectiveness of their work.
Technical optimization and indexation
Site display on mobile devices
Optimization of landing pages
What changed by SEO in 2022?
The semantic core is the keywords by which users are looking for sites in PS. It is recommended to start the process of promotion from this point, since only by starting from the semantics, you can make the most convenient, logical structure of the site.
1.1. Collection of marker queries
Purpose: to collect a general list of requests for all services and categories of products that the company is engaged in. Synonyms, various spelling options are taken into account
Process: the site, catalog, list of services are analyzed and a list of marker queries is formed. Further, they are supplemented by possible synonyms, various spelling options (in Russian or English, abbreviations, etc.). The right column of Yandex.Vordstat is used, as well as the issuance is analyzed (what words are distinguished as synonyms in the search, what competitors use in the text of the pages, etc.).
Difficulties: more often problems are associated with the absence in the indicator semantics (marker queries) of important synonyms that could not be taken into account. Because of this, a large query cluster may be missed, and traffic is missed by the investigation. For example, you are selling smart watches. Analyzing Wordstat, you can notice that the phrase “smart clock” has synonyms: “smart watch”, “Smart Watch”, etc. At the same time, the “Smart Watch” request is more frequent (i.e. it has more shows in the search) than “smart watches” – that is, users often drive this phrase more often in search of this phrase, which means she should pay more attention on the catalog page.
Result: the indicator core will fully collect the general semantics, since it will take into account all types of products/services, as well as evaluate competitors, their structure, without waiting for the collection of complete semantics (which can take more than one week).